OpenGamma’s CEO, Peter Rippon, has increased his interview to coverage conversion rate from under 10% to just over
since Aspectus’ media training
Lights, Camera, Action!
"Executives underprepared for TV dramatically increases boardroom risk” our lead media trainer Tim Focas goes all in on the broadcast media landscape in an exclusive Q&A with our CEO Alastair Turner.
TIP 1
Use everyday language to answer questions.
No matter how complex the issue or subject matter, always look to simplify your answers. Only the most short and snappy answers get used as quotes.
“Tim you are a top class media trainer. And I have seen a few in my time. I was very impressed. Thoroughly professional with great tips! I wish I could get you to do the SA media training as well.”
Sizwekazi Mdingi, Head of CIB Communications at Absa
“Tim is extremely knowledgeable and experienced in the arts of media training. He helps the attendee learn all the core elements in a quick and precise manner, making this training course very doable with a busy schedule and allows the student to go away feeling confident that he/she has a suite of tools as aids.”
Hugh Stacey – IQEQ
TIP 2
Never stray into uncharted waters
Don’t feel the need to answer every question, use bringing as your tool to divert back to more familiar ground
TIP 3
Remember, remember, you have an agenda
The journalist is not the only one looking for something. Make sure you don’t forget to reinforce your 2-3 key messages by underscoring them throughout the interview.
UK lead
Tim Focas
Head of Capital Markets & City A.M./Daily Express political columnist.
US lead
Alexa West
MD of our New York office and former journalist.