OpenGamma’s CEO, Peter Rippon, has increased his interview to coverage conversion rate from under 10% to just over

since Aspectus’ media training

Lights, Camera, Action!

 "Executives underprepared for TV dramatically increases boardroom risk” our lead media trainer Tim Focas goes all in on the broadcast media landscape in an exclusive Q&A with our CEO Alastair Turner. 

TIP 1

Use everyday language to answer questions.

No matter how complex the issue or subject matter, always look to simplify your answers. Only the most short and snappy answers get used as quotes.

“Tim you are a top class media trainer. And I have seen a few in my time. I was very impressed. Thoroughly professional with great tips! I wish I could get you to do the SA media training as well.”

Sizwekazi Mdingi, Head of CIB Communications at Absa

TIP 2

Never stray into uncharted waters

Don’t feel the need to answer every question, use bringing as your tool to divert back to more familiar ground

TIP 3

Remember, remember, you have an agenda

The journalist is not the only one looking for something. Make sure you don’t forget to reinforce your 2-3 key messages by underscoring them throughout the interview.

UK lead

Tim Focas

Head of Capital Markets & City A.M./Daily Express political columnist.

US lead

Jed Hamilton

MD of our New York office and former journalist.

Want to know more? Get in touch.